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ATX Group, a leading provider of connected vehicle (telematics) services to global automobile manufacturers, announced today the launch this week of the new Toyota/Lexus Safety Connect program on select Model Year 2010 Toyota and Lexus models in the U.S. The program marks the introduction of location-based safety and security services to Toyota’s vehicle line and an enhanced suite of services for its premium Lexus line.

ATX will provide both Lexus and Toyota with GPS satellite, location-based Automatic Collision Notification (ACN), designated in-vehicle Emergency Assistance (SOS) button, Roadside Assistance and Stolen Vehicle Location service, each entailing a connection from Toyota and Lexus vehicles to ATX‘s specialized Response Center and between the ATX center and local 9-1-1 or emergency dispatch centers.

Toyota Safety Connect and Lexus Enform with Safety Connect will be delivered as embedded, factory-installed hardware with a complimentary one-year trial subscription included for new vehicle purchasers.

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