Toyota Announces New Tohoku Revitalization Initiative
Posted by: Auto Buff / Category: Toyota
Toyota City, Jul 19, 2011 (JCN Newswire via COMTEX) –
Focus on enhanced social-contribution activities, strengthened commitment to local manufacturing and electricity-supplying hybrid vehicles
Toyota Motor Corporation (TMC) today unveiled an initiative for supporting revitalization of Japan’s Tohoku region (northeastern Japan), which was the region hardest hit by the Great East Japan Earthquake of March 11.
The initiative, under TMC’s Kokoro Hakobu Project, aims to establish a framework for continuous support, reflecting TMC’s desire to bring more than temporary allocations of human resources and material resources to the recovery effort.
While the Kokoro Hakobu Project, which launched in June, has already enabled diverse recovery activities, the new initiative broadens the project with enhanced social-contribution activities, a stronger commitment to Tohoku manufacturing, and the
provision of hybrid vehicles as auxiliary sources of electric power.
Enhanced Social-contribution Activities
The prefectures most affected by the Great East Japan Earthquake, Iwate, Miyagi and Fukushima, have each established or are planning to establish educational-assistance funds for children, many of whom lost parents to the disaster. TMC will donate 100 million yen to each such fund (for a total of 300 million yen).
TMC will also donate 3 million yen to funds dedicated to supporting recovery through artistic and other cultural activities. In addition, it will add Tohoku venues to its Toyota Master Players concert series featuring 30 leading musicians from the Vienna Philharmonic Orchestra and the Vienna State Opera Orchestra and to the Toyota Community Concerts showcasing Japanese amateur orchestras. It will also sponsor other musical events and other activities in Tohoku in the spirit of revitalization.
Strengthened Commitment to Tohoku Manufacturing
TMC announced plans on July 13 for positioning Tohoku as its third production center in Japan, following the Chubu region (central Japan) and the Kyushu region (southern Japan). It also announced that three TMC subsidiaries that operate in Tohoku – Kanto Auto Works, Ltd., Central Motor Co., Ltd. and Toyota Motor Tohoku Corporation – are to begin discussions on consolidation, with the resulting entity specializing in compact vehicles and functioning as a semiautonomous unit that will handle the entire range of vehicle manufacturing, from RD to production, as well as procurement and production related to engines and other vital components.
One of the vehicle models to be produced in Tohoku will be a highly anticipated small hybrid vehicle that will be a core member of TMC’s lineup of environment friendly vehicles.
With an understanding that developing human resources is essential to quality manufacturing, and to strengthen manufacturing in Tokoku, the new company will have a technical school on its premises that will provide one year of training to graduates of Tohoku technical high schools and employees of Toyota-related companies in the region. Student recruiting is
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