Car Chute

Jaguar Land Rover will start assembling cars in China. At least two models will be made in China where it will reportedly take up to two years to set up. This is of course until they can find a suitable partner.

The move should not be seen as a move to shift out of the UK. The new assemblies in China stands to be good news as it will bring in more jobs, about 1,000 additional workers this year. However, these jobs will only be temporary and are linked to the expected production of a smaller Range Rover model due to be released next year.

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Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.’s (SVI) Total Quality Index(TM) (TQI). This recognition for both brands demonstrates Jaguar Land Rover’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.

The Total Quality Index(TM) is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers’ commitment to, advocacy and vehicle loyalty.

The Jaguar and Land Rover brands rated first and second place, respectively, for the $30,000+ category, with Jaguar also being recognized as the most-improved brand among all competitors. Range Rover scored a first place finish in the Luxury Utility segment and notably, many other models across both brands scored very well in their segments.

“For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles’ quality and performance, to the buying and ownership experience,” says Gary Temple, President, Jaguar Land Rover North America, LLC. “This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles.”

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