To coincide with a national observance this month, The Goodyear Tire & Rubber Company is urging everyone to show a caring attitude toward their tires.
National Tire Safety Week, held during June 7-13, is a period that emphasizes the simple steps drivers can take to ensure their tires are in good working condition. Research reveals that motorists rank tires as the second-most important safety feature in vehicles next to brakes, yet only a third of consumers properly check their tire inflation pressure.
Improper air pressure in tires can lead to a multitude of problems – from uneven and accelerated tire wear, to structural damage in a tire. An underinflated tire also has the potential to affect tire performance, including making a vehicle less fuel-efficient. With temperatures rising and vacation travel commencing, the attention given to the care and maintenance of tires should be heightened, according to Goodyear officials.
“Checking tires for proper inflation and tread condition is one of the most critical – and easiest – maintenance procedures for a consumer,” said Joey Viselli, Goodyear brand director. “It doesn’t take much time or sophisticated equipment. Drivers can check their tires by themselves, or any of our retail outlets would be happy to provide the service.”
Goodyear-owned retail outlets and participating independent Goodyear retailers offer a service known as “Free Air,” in which consumers can stop in without an appointment for a free tire check. This includes an inspection of the tread condition and tire inflation, with air added at no charge if the inflation level is down.
According to recent research by the Rubber Manufacturers Association (RMA), not only do most drivers ignore their tires, most simply do not know enough about how to care for the tires correctly.
Goodyear recommends that motorists should check tire inflation at least monthly or before a long trip. Tires should be inflated to the vehicle manufacturer’s recommendations printed on the vehicle door placard or in the owner’s manual, not the maximum limit stamped on a tire sidewall.
In addition to proper inflation, according to Viselli, another way consumers can potentially benefit from increased fuel efficiency is by choosing a tire such as Goodyear’s new Assurance Fuel Max. Available at Goodyear retail outlets since April, Assurance Fuel Max has a fuel-saving tread compound that helps reduce energy loss as the tire rolls. This helps to save 2,600 miles’ worth of gas over the life of a set of tires.
Among other initiatives from Goodyear during National Tire Safety Week are these:
- Goodyear outlets will distribute the RMA’s “Be Tire Smart, Play Your PART” consumer booklets. Those guides stress the importance of inflation pressure, wheel alignment, tire rotation and visual checks of tire tread.
- On www.goodyeartires.com, visitors will find extensive information on tire care, product selection and more. Through a link, visitors can request a copy of the “Goodyear Tire Buying Made Easy Guide.”
- With their lighted message boards, Goodyear’s famous blimps continue to spread the tire care message while in flight, urging consumers on the ground to check tire pressure and treadwear.
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