After a landmark government bailout, General Motors has emerged from bankruptcy on a mission to win back American car buyers. In an effort to change their corporate culture and re-focus on customers and cars, the revamped automaker is asking consumers to “Tell Fritz.”
The new campaign allows people to go online and send their comments to company executives, express their views and give input on the direction of the new GM. In addition, executives, including CEO Fritz Henderson, recently invited consumers to meet them and drive all of the latest models at the company’s Michigan Proving Grounds.
And the new commitment to customers may be paying off. The company recently announced they would be building 60,000 more vehicles this year than originally planned, and have recalled over a thousand previously laid off workers to help build them.
