DETROIT (Reuters) – About 48,500 General Motors Co workers at U.S. factories will begin considering the details of a proposed four-year contract on Tuesday that represents the first labor deal for the automaker since its 2009 bailout by the Obama administration.
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The United Auto Workers said it had reached a new labor agreement with General Motors Co., although details of the settlement were being withheld, pending a ratification meeting with local union leaders.
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Mike Sussman is one of the buyers helping General Motors come back in the smallcar business. The 45-year-old systems analyst just traded in a Toyota Prius for a Chevrolet Cruze, seeking both better mileage and more pep.
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After a landmark government bailout, General Motors has emerged from bankruptcy on a mission to win back American car buyers. In an effort to change their corporate culture and re-focus on customers and cars, the revamped automaker is asking consumers to “Tell Fritz.”
The new campaign allows people to go online and send their comments to company executives, express their views and give input on the direction of the new GM. In addition, executives, including CEO Fritz Henderson, recently invited consumers to meet them and drive all of the latest models at the company’s Michigan Proving Grounds.
And the new commitment to customers may be paying off. The company recently announced they would be building 60,000 more vehicles this year than originally planned, and have recalled over a thousand previously laid off workers to help build them.
