Madrid, Spain – MediaMind, the leading independent provider of integrated digital advertising solutions, worked together with media agency OMD and creative agency Plan Comunicación, to enable the launch of Nissan’s interactive campaign that connects the user’s PC and smartphone. The interaction lets the audience experience the technical innovations of Nissan’s Qashqai 360.

While marketers are interested in implementing multi-screen strategies, they are concerned about the technical complexity involved in connecting with users who jump from one screen to another. Nissan overcame this challenge and launched a digital campaign unprecedented in Spain using MediaMind technology and connecting with its audience by simulating the experience of driving the new Qashqai 360.

Nissan wanted to take another step forward in its constant search for creative innovation and user impact, through an interactive spot that connected mobile and PC screens to demonstrate the technical innovations of the Qashqai 360.

The campaign launched by OMD is the result of the long-term relationship between the creative teams of MediaMind and Plan Comunicación, who were tasked with turning a smartphone into a remote control that demonstrates to the user how easy it is to park the new Nissan Qashqai 360. The spot transmits an experience that is sophisticated yet simple, at the same time as giving the feeling of being behind the wheel of this new model of Nissan.

“Via a game in a push-down banner that synchronises with a mobile, users can enjoy a realistic experience of parking a Nissan Qashqai in extreme conditions, activating the camera, moving the steering wheel and using the four cameras. All of this with their own hands!” explains Guillermo Irure, Digital Accounts Manager at Plan Comunicación.

View demo here http://creativezone.mediamind.com (PRWEB)

BEIJING (Reuters) – Nissan Motor and Dongfeng Motor Group Co will spin off the heavy truck segment of their China venture to Dongfeng’s state parent, paving the way for local production of Renault and Infiniti cars as well as a possible new Dongfeng-Volvo truck tie-up, Chinese media reported on Monday.

Nissan’s passenger car business in the venture will remain intact, as will its light commercial truck production with Shanghai-listed Dongfeng Automobile Co, sina.com said citing unspecified sources.

Talk of a Dongfeng heavy truck venture with Volvo has been swirling around for years despite both sides having yet to provide any updates on the issue.

The tie-up with Volvo is intended to shore up Dongfeng’s heavy truck business as the unit within the venture with Nissan has been making Dongfeng-branded heavy trucks only, the report said.

To get the consent of Nissan, Dongfeng would in turn back producing Nissan’s premier brand Infiniti as well as Renault cars in its venture with the Japanese automaker.

Dongfeng’s spokesman could not be reached for comment. A Nissan representative said the firm had no information on the deal.

Local production, which can guarantee steady supply and cut costs, has been seen as essential for foreign automakers to expand their footprint in the world’s biggest auto market.

BMW, Volkswagen’s Audi and Daimler AG’s Mercedes-Benz, which now dominate China’s luxury car segment, started making cars in China years ago.

Renault SA, part of the Nissan-Renault alliance, is one of the few foreign automakers that has been exporting cars to China, to a lackluster response so far.

Under the Dongfeng-Nissan deal Dongfeng Motor Corp will take over the venture’s heavy truck unit effective July 1, the report said.

However it did not give a timetable for any Dongfeng-Volvo truck partnership or local production of Infiniti and Renault cars.

Volvo pulled out of an alliance with China National Heavy-Duty Truck Corp years ago due to sluggish sales.

FRANKLIN, Tenn./PRNewswire/ — Eleven of the world’s most desirable cars lined up side-by-side. Legendary marques and iconic nameplates – Porsche 911, Corvette Z06, Ford Mustang Boss 302, Ferrari 458 Italia and Audi R8 GT, to name just a few – assembled by the editors of Motor Trend for an informal, bragging rights-only drag race as a sidebar to its 2011 Best Driver’s Car award, announced on motortrend.com today, and cover story for the November issue of Motor Trend magazine. Eleven cars, one shot, one winner: the legendary Nissan GT-R.

(Photo: http://photos.prnewswire.com/prnh/20110912/CL66348)

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANBADGELOGO)

In what the magazine bills as the world’s biggest drag race, the competitors featured a combined 82 cylinders and nearly 5,000 horsepower – wrapped in $1.5 million of beautifully sculpted aluminum, fiberglass and carbon fiber skins. And the revised 2012 Nissan GT-R, now featuring 530 horsepower and 448 lb-ft of torque, beat them all.

“We applaud Motor Trend’s editors for pulling off the automotive equivalent of the running of the bulls,” said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America, Inc. “Win or lose, it’s great fun and a great video – especially since we won.”

The $89,950 Nissan GT-R was followed across the quarter-mile finish line by the $225,325 Ferrari 458 Italia and the $198,600 Audi R8 GT. “In all fairness, if we were running for pink slips, we would have had to bring at least two GT-Rs to match the cost of the competitors,” added Carolin. “We’ll settle for the title of baddest of the bad.”

To check out the full four-minute video, go to http://www.facebook.com/Nissan.

About the Event

Contenders were selected by the editors of Motor Trend as part of their “Best Driver’s Car” (BDC) competition – and one of the biggest, most expensive single stories the magazine has ever executed. The supercars were considered among the best sports cars in the world. Unless all-new or significantly revised, previous entrants were not allowed to participate. Vehicles were run at factory recommended settings, with standard or factory optional equipment. The drag race portion was filmed on a closed course at El Toro Marine Corps Air Station in El Toro, California.

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FRANKLIN, Tenn., /PRNewswire/ — The results are in.  After the first month of availability of the all-new 2012 Nissan Versa Sedan, the best-selling subcompact in America outsold all other sub-compacts, extending its dramatic year-to-date lead in the hotly contested and growing small car segment.  Versa sales in August of 8,566 units bested all competitors, including Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris.

(Photo:  http://photos.prnewswire.com/prnh/20110902/CL62076 )

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Model	Versa	Fiesta	Fit	Accent	Aveo	Yaris	Mazda 2
Aug. ’11 Sales	8,566	5,833	3,959	5,289	2,596	1,112	1,387
CYTD Sales	59,811	53,258	43,234	36,245	27,211	14,192	9,899

“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.  ”It’s encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa’s momentum going in this highly competitive market segment.”

The marketing campaign for Versa, which just launched in late August, is based on a simple premise: “The Most _____ Per Dollar.”  The long list of “mosts,” which includes most legroom, most headroom, most trunk room and most innovation, now adds one other – helping Versa achieve the most sub-compact segment sales in its first full month of availability.

Along with its many segment-leading features, including more rear seat legroom than even the Lexus LS460, BMW 5-series and Mercedes-Benz E-Class, the 2012 Nissan Versa Sedan has the lowest starting M.S.R.P. in America at just $10,990.

The Versa Sedan delivers 30 miles per gallon in the city and 38 mpg on the highway.  In the all-important EPA rating for combined fuel economy – the most relevant to consumers – Versa delivers 33 miles per gallon.  This is achieved in part through innovative technologies such as its dual injector system that burns cleaner and uses less fuel than a conventional injector design, and a smooth, efficient next-generation compact Nissan Xtronic CVT™ (Continuously Variable Transmission).

“The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we’re looking forward to Versa’s sales winning streak to continue for a long time to come,” added Castignetti.

About Nissan North America

In North America, Nissan’s operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency.  More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.

About Nissan

Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.

With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands.  A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

SOURCE Nissan North America

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CHICAGO, Aug. 25, 2011 /PRNewswire/ — Today, Nissan Americas officials joined Gov. Pat Quinn and representatives from the City of Chicago to announce the Illinois rollout of the all-electric Nissan LEAF for this fall. Nissan has accelerated the launch of Nissan LEAF in Illinois in response to strong consumer demand and supported by plans that include an extensive electric car charging network in Chicago and surrounding suburbs in the coming year.

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )

“Governor Quinn, Mayor Emmanuel and other visionary Chicago-area leaders have paved the way for mass market adoption of electric cars in their community,” said Scott Becker, senior vice president, Administration and Finance, Nissan Americas. “Chicagoland consumers want a transportation solution that uses no gas and produces no emissions, and the introduction of the Nissan LEAF to Illinois makes that a reality.”

In February, Gov. Quinn announced an investment of $1 million in capital funding to install state-of-the-art charging infrastructure for electric cars throughout the Chicagoland area, matching an additional $1 million in Clean Cities Grant funding secured by the City of Chicago. In total, the project will result in a network of 280 electric vehicle charging stations. Illinois also offers up to $4,000 in rebates after the purchase of electric and alternative technology vehicles – in addition to the $7,500 federal tax credit – making Nissan LEAF even more affordable to Illinois residents.

“Illinois is laying the groundwork for electric vehicles, and our efforts are paying off,” Gov. Quinn said. “By investing in electric vehicle technology, both the State of Illinois and Nissan are making transportation in our state more efficient, sustainable and affordable.”

“Nissan’s entry into the Chicago market is exactly what the city had in mind when we developed our EV infrastructure plan,” said Karen Weigert, Chicago’s Chief Sustainability Officer. “With the 40 Level 2 charging stations to date already installed, Chicago is well on its way to having the most robust EV infrastructure in the nation.”

The City of Chicago working with 350Green helped spearhead an aggressive EV infrastructure plan that called for 73 DC quick-charging stations and 207 Level 2 stations to be installed at public parking garages, grocery stores, tollway oases, etc. by the end of 2011. Thus far, 40 stations have been installed and, when complete, the system will provide the Chicagoland area with the most extensive infrastructure for electric vehicles in the U.S.

Nissan LEAF

The Nissan LEAF is the first and only 100-percent electric, zero-emission vehicle available to the mass market. Since its launch in December 2010, Nissan has delivered more than 5,000 Nissan LEAF electric vehicles in the United States. The Nissan LEAF currently is available in Arizona, California, Hawaii, Tennessee, Texas, Oregon and Washington, with Illinois and other additional markets launching later this year. To date, more than 5,000 Nissan LEAFs have been delivered to consumers in the United States, and more than 10,000 globally. Also, more than 350,000 have expressed interest in the Nissan LEAF by signing up for updates, including information on how to purchase and reserve a vehicle, at www.NissanUSA.com.

About Nissan Americas

In the Americas, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

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Wilmington, NC (PRWEB) – Momentum Performance’s 350Z Cold Air Intake has always stood apart from the competition because of its superior design and performance. Today however Momentum has once again upped the ante by offering their CAI with various powder coating options. The 350Z cold air intake is now available in polished silver, crinkle black, and gray.

Beyond these new coatings, Momentum’s Nissan 350Z Cold Air Intake also differs from competitors such as AEM, Injen and Fujita in that Momentum places the intake in the high-pressure zone directly behind the vehicle’s front bumper. The high-pressure ram air effect resulting from this mounting design introduces the highest volume of cold air possible to the 350Z’s engine, reducing heat soak and improving overall power production.

Intake placement is only one aspect of the Momentum “Push Forward” engineering and design philosophy. The Cold Air Intake also features a unique integrated MAF housing that replaces the stock unit, reducing the number of parts under the hood and greatly improving the appearance of the engine bay. Installation is simple and elegant and all Nissan 350Z Cold Air Intake components are built from the highest quality materials (TIG welded, mandrel bent 6061 aluminum) and sourced from partnerships with industry-leader partnerships (K&N air filter element).

Momentum relentlessly engineers a full line of quality performance products for the Nissan 350Z and Infiniti G35 including turbo kits, headers, single and dual exhaust, control-arms, cold air intakes, intercoolers, and various accessories.

For more information about Momentum Performance, their performance product line, or dealer opportunities, please contact Momentum Performance at info(at)momentumperformance(dot)com or go to http://www.momentumperformance.com.

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Nissan Sharpens its Racing Edge at Barbican Turbo 2010

- Approved NISMO Street-Tuned Accessory Parts for Iconic 370z Sports car Feature on the NISMO Stand at Barbican Turbo 2010

PR Newswire — August 17, 2010

ABU DHABI, UAE, August 17, 2010 /PRNewswire/ — The Nissan ‘Z’ sports car needs little introduction. Nissan’s iconic sporty coupe lives in the sweet spot of performance, style and value, a position that Nissan invented with the original Z back in 1970.

The Nissan Z has also become synonymous with the tuning market the world over thanks to a readily available supply of aftermarket parts and the car’s high profile on a number of video driving games offered across a range of popular gaming platforms.

In partnership with this year’s ‘Barbican Turbo’ show at ADNEC, Abu Dhabi, 7/8/9th October, Nissan Middle East will feature its own factory approved ‘NISMO’ tuning parts for the latest 370Z sports car.

Established in 1984, NISMO – or Nissan Motorsports International – is the company’s wholly-owned racing division dedicated to the design and development of Nissan race and rally cars for entry into many domestic and international race series around the world. NISMO is the performance brand of Nissan known throughout the world in providing extreme performance Nissan parts and vehicles to customers with products derived from state-of-the-art technology and know-how cultivated through motorsports activity. Now, these NISMO accessories are made available for 370Z customers under the convenience of Nissan’s regular warranty.

The Nissan 370Z Coupe can be equipped with a selection of NISMO parts which have been carefully developed to offer the same durability, quality, fit and finish to comply with Nissan’s quality standards. The parts can be ordered and professionally fitted by Nissan dealers.

The selection of NISMO body parts not only make the 370Z Coupe look more aggressive, they have also been wind tunnel tested to improve aerodynamic flow over the car’s body and increase down force to enhance handling at high speed.

The complete NISMO ‘Aero kit’ for the 370Z Coupe includes a front chin spoiler, side sill protector, rear deck lid spoiler and rear bumper under protector.

Even sportier handling can assured by ordering the NISMO ‘S-tune’ sports suspension system which includes a specially developed spring and shock absorber package and new front and rear anti-roll bars. When fitted, the NISMO ‘S-tune’ kit reduces the overall height of the 370Z Coupe by 10mm with dynamic improvements, resulting in a more neutral and balanced handling vehicle.

For a sportier exhaust note, increased horsepower and a great look, the NISMO sports tuned exhaust system features larger diameter exhaust pipes for higher exhaust gas flow while still complying with international standards on noise levels.

Finally, the full NISMO look can be completed with special forged aluminium alloy 5 spoke 19-inch ‘Rays’ brand wheels which by being significantly lighter than the standard wheel offer improved braking response due to their reduced mass.

“We are excited to be partnering with this year’s Barbican Turbo event as we believe it’s the right platform to showcase our official NISMO accessory parts for the iconic new 370Z sports car” commented Yuta Yamazaki, Manager in the Nissan Middle East marketing department. “We hope to talk to many Nissan Z fans during the show and get their feedback on this initial range of parts we are offering for the first time in the region” he concluded.

As part of the pre-publicity build up for the event, Barbican Turbo will stage a travelling road show in Dubai featuring a selection of sporty Nissan models which will stop at the JBR Walk area in Dubai Marina on 23/24/25th September and 30th September/1st/2nd October. The three day event itself commences at ADNEC from 7th through 9th October.

Completing the Nissan flavour at Barbican Turbo, fans of the sport of drifting can also check out demonstrations by ‘Team Orange’ from Japan who compete in the D1 Grand Prix series using versions of the legendary Nissan GT-R supercar.

Tickets are now on sale for the event through http://www.timeouttickets.com and with limited spaces available, UBM is inviting potential sponsors and exhibitors to take part in Barbican Turbo 2010; for more information contact Matt Tarrant on +971-(0)-2-06-4471 or matt.tarrant@ubm.com. Also, follow Barbican Turbo on Twitter @Barbican Turbo and join the Barbican Turbo Facebook group.

Notes to the editor

For more information please see http://www.barbicanturbo.com or the Nissan Media Channel on http://www.nissan-me.com

About Barbican Turbo:

Barbican TURBO the Middle East’s premier custom car and bike show and includes custom cars, modified cars, car tuning and motorsports. Barbican Turbo is organised by UBM Middle East, and is one of the four founding partners of the Abu Dhabi National Exhibition Company.

Barbican TURBO: the Ultimate Auto Fest will cover a range of areas, providing both trade visitors and consumers everything they need to modify either their or their clients’ vehicles, including;

- Tuning and Performance (air intakes, exhausts, turbochargers; all aftermarket engine parts) – Restyling and Accessories (body kits, carbon fibre bonnets and spoilers, graphics, aftermarket front and rear lights, tints, paints, suspension, dress-up parts for exterior, interior and the engine-bay) – Car Care and Accessories (shampoos and polishes, oils and lubes etc) – Mobile Electronics and Technology (I.C.E – In Car Entertainment, stereos, TV screens, DVD players, radar detectors, alarms etc) – Aftermarket Wheels and Tyres (chrome wheels, racing wheels, SUV wheels, and all types of tyres) – Tools and Maintenance (all the equipment related to the servicing, modifying and maintenance of vehicles) – Business Services (such as specialist car and bike insurance companies and brokers)

About Nissan Middle East:

Nissan is a leading automotive brand in the Middle East. It boasts one of the most popular and successful vehicle line-ups in the region. Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East HQ in June 1994. Nissan operations cover over 20 countries across the region making it one of the largest representations in the Middle East amongst Japanese automotive brands. Nissan reported its best ever Middle East regional sales results for the financial year 2008 with the company and its distributors achieving over 200,000 sales.

For media enquiries please contact:

Barbican Turbo Abdul Karim Samaan Grayling Momentum +971-4-390-1630 abdulkarim@graylingmomentum.com

Nissan Middle East FZE Hakam Kherallah Senior Manager Corporate Communications Department Nissan Middle East FZE Tel: +971-4-881-7500 Fax: +971-4-881-9747 Mobile: +971-50-240-2526 E-mail: Hakam@nissan-me.ae

Vivian Hawat Ketchum Raad Middle East Tel: +971-4-425-8800 ext. 8976 Mobile: +971-50-567-6132 E-mail: vivian.hawat@ketchum-raad.com

Subject Codes: PC/t.100817025611011, PR/dest.Public, PT/lang.en, IN/AUT, IN/MLM, IN/TRN, IN/TRT, SU/PDT, SU/TDS, RE/Middle_East

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Nissan North America, Inc. announced that it will unveil the new, redesigned 2011 Nissan Rogue crossover SUV on Saturday, July 31st at the 23rd Annual International Z Car Convention in Nashville. The popular Nissan Rogue gets an upgraded look inside and out – including exterior, interior, comfort and convenience, and audio and entertainment system enhancements.

Model names and options are also revised, helping keep Rogue fresh and exciting for its active lifestyle buyers. The 2011 Rogue is now offered in two trim levels, S and SV, along with the sporty Rogue S Krom Edition. Rogue is scheduled to go on sale at Nissan dealers nationwide beginning August 13th.

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Nissan Motor Co., Ltd. announced today that 30 Nissan D22 4×4 pick-up trucks arrived in Haiti and were received by the United Nations’ World Food Programme. The trucks will be put to work immediately to deliver food, supplies and aid in the massive ongoing efforts to help rebuild lives in a nation ravaged by a devastating earthquake on Jan. 12, 2010.

The donation of trucks, in response to a request from former U.S. President Bill Clinton, founder of the William J. Clinton Foundation and currently UN Special Envoy for Haiti, is an expansion of relief efforts in Haiti sponsored by Nissan Motor Co., Ltd. and its global community of employees.

With the donation of the pick-up trucks, Nissan Motor Co., Ltd. and its employees worldwide have contributed cash and products valued at nearly $750,000 to relief efforts in Haiti.

Immediately after the earthquake in January, Nissan employees took action to help – first with a donation of more than $100,000 cash, corporate matches for gifts from employees, and a commitment to partner with Habitat for Humanity International to construct new homes. In response to the request for trucks, Nissan’s Corporate Social Responsibility team worked with the U.N. to identify a partner relief organization and found a match in the World Food Programme, which took delivery of the trucks today in Port-au-Prince.

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It’s almost the end of the decade for the 2000′s and it’s time to look back and review what trucks were the most significant. PickupTrucks.com and AutoPacific has just announced a list of the Most Significant Trucks of the Decade. As expected the list were made up of trucks that were technologically cutting edged advanced and who pushed the envelope in terms of quality and design.

So here they are:

• 2000 Nissan Frontier Crew Cab
• 2001 Chevrolet Silverado / GMC Sierra Heavy Duty with 6.6-Liter Duramax Diesel
• 2002 Chevrolet Avalanche
• 2004 Nissan Titan
• 2005 Toyota Tacoma
• 2006 Honda Ridgeline
• 2007 Toyota Tundra
• 2009 Dodge Ram 1500
• 2010 Ford F-150 SVT Raptor

And the Most Significant of the Decade:

• 2009 Ford F-150

Why It’s Significant: Remains the gold standard against which other half-ton pickup trucks are compared.

Ford gave its F-150 half-ton pickup a major revision for 2009 and gave buyers an astonishing seven different models to choose from before they even considered engine choice or cab type. Two more models have been added for 2010! It’s not the most powerful truck but the F-150 features an excellent six-speed transmission and innovative features like Ford Work Solutions that make doing jobs with a truck easier. From contractor to urban cowboy, Ford has an F-150 to meet almost anyone’s needs.

“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”

Congratulations to the Ford F-150 team for creating a Pick-up Truck that ruled a decade.

Press Release

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