Seoul (dpa) – The new Kia Soul crossover vehicle has been given a thorough makeover, with improvements to its design, technology and equipment.

Modifications to the front and rear emphasize the car’s individual character. The front has been extended by 15 millimetres, giving it a more bullish look.

Apart from the proven 1.6-cylinder diesel unit with an output of 94 kW/128 hp, Kia is also offering a modern direct-injection petrol unit with an output of 103 kW/140 hp. It accelerates from zero to 100 km/h in 10.4 seconds.

While the manual petrol unit is listed with a fuel consumption of 6.4 litres, the diesel unit is said to have a consumption of only 4.9 litres.

The Edition 7 includes extras such as LED daylight running lights, LED taillights and a third brake light in LED design. The top of the range Spirit version also has a roof spoiler and 18-inch alloys.

“Esquire defines and shapes men’s style and fashion in today’s contemporary culture, and this recognition further validates the Optima’s tremendous value proposition with its unmatched combination of world-class design, advanced technology, and fun-to-drive performance,” said Michael Sprague, vice president, marketing & communication, Kia Motors America (KMA). “The stunning design and value of the Optima has significantly increased awareness, perception and consideration for the Kia brand and with demand continuing to outpace supply we are looking forward to the first U.S.-built* Optimas arriving in showrooms in the coming weeks.”

The Optima’s latest accolade from Esquire follows a slew of awards for the popular midsize sedan, including being named a 2011 “Editors’ Most Wanted” vehicle by Edmunds’ Inside Line, a 2011 “Best New Model” by Kiplinger’s Personal Finance, and being included as part of the “Ward’s 10 Best Interiors” list. In addition to being recognized in the press, Optima also has received prestigious safety accolades, being named a 2011 “Top Safety Pick” by the Insurance Institute of Highway Safety (IIHS) and receiving an overall five-star crash safety rating from the National Highway Traffic Safety Administration (NHTSA).

About the 2011 Kia Optima

With sleek exterior styling and a refined interior, the 2011 Optima is available in three trims, LX, EX and SX, and offers a wide array of convenience and luxury as well as impressive technology features like an AM/FM/CD/MP3/Sat audio system with SiriusXM Traffic™(2) Satellite Radio capabilities and three months complimentary service, auxiliary and USB audio input jacks and standard Bluetooth®(3) wireless connectivity with steering wheel-mounted voice activation controls(4). Available with three powerful and fuel-efficient engines, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo or a 2.4-liter hybrid, the stylish and performance-oriented midsize sedan begins at $19,200.

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia’s commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan to its production line in September. Kia’s model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

KIA UAE Training Center of Juma Al Majid Group Shares its Best Practices

PR Newswire — August 24, 2011

DUBAI, UAE, August 24, 2011 /PRNewswire/ –

KIA UAE Training Center was established in 2005 with a vision to provide world-class training to its staff and business partners in the automotive industry.

Located at Ras Al Khor Dubai, KIA UAE Training Center aims to share its best practices in a standardized manner, the center conducts technical and non-technical training programs which include courses like New Model Training for Multi Level Kia Service Advisors Program, Multi Level Kia Service Technicians Education Program, Product Knowledge Training for Sales Staff, Online training materials for Service Technicians and Advisors.

Kia Cyber Academy also has multi-level training programs for the Service, Warranty, Parts and Sales staff. The registered staff members can access relevant courses using computers at their free time. Offline training courses are also available on the website and an e-test is provided to the registered participants who complete their courses. “Certificates can be generated online if participants pass their respective examination,” said Eng. Suleiman, Department Manager of Training and Technical Support.

The training center also conducts community literacy programs including a special training course for jail in-mates, valuable fleet customer staff and selected universities at their facilities or through the training center added Eng. Suleiman.

Suleiman Al Said, +971-4-320-4488 , suleman.alsaid@al-majid.com

Subject Codes: PC/t.110824000031736, PR/dest.Public, PT/lang.en, RE/Middle_East, IN/AUT, IN/EDU, SU/PDT

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Building on momentum established in 2009 with three new products, record U.S. market share and the opening of Kia Motors’ first automotive assembly plant on U.S. soil1, Kia Motors America (KMA) today unveiled four all-new vehicles during a press conference at the New York International Auto Show: the 2011 Optima midsize sedan, Forte five-door compact, and the Sportage and Sorento SX compact CUVs.

Following the successful launches of the Soul, Forte and Forte Koup, Kia Motors’ slate of New York introductions continue the brand’s design-led transformation and each combine new and compelling design traits with the latest technology and convenience features while delivering efficient and fun-to-drive performance characteristics.

The all-new 2011 Optima projects a high-performance image with its unique silhouette and sleek stance that builds upon Kia Motors’ philosophy of creating high quality and dynamic vehicles that evoke passion. Longer, wider and lower than before, Optima’s coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions.

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After a couple of best cars awards list, I think it would be fair to look at the other extreme: the worst ones. Although it may not seem nice at first, it’s a way for the auto industry to look back and learn for their past mistakes to ensure that they don’t name a particular vehicle the wrong way. A good way to start would be Cars.com’s Worst Named Cars of All Time List.

After 30 years of looking back at the automobile industry, Cars.com presents the Worst Car Names of All Time!

10. The Entire Lincoln Lineup
Lincoln is a brand with a considerable history, and we know they know how to give cars strong iconic names such as Continental or Navigator. Somewhere around 2007, many of those easy-to-remember names went out the window, leaving consumers with a hodgepodge of names starting with “MK.” That’s a shame because Lincoln has a strong lineup right now. What’s the difference between the MKZ, MKX and MKS? Gimme a second to look it up because I honestly can’t remember which is which.

9. Hyundai Equus
The inclusion of the Equus might be premature considering it’s not even on sale yet, but this could be the push Hyundai needs to give the car a proper name before it’s released. Companies occasionally give Latin names to products to make them sound sophisticated or fancy, but Equus just makes us think of the Broadway play of the same name — most recently starring Daniel Radcliffe of Harry Potter fame — where a young man loves horses a little too much.

8. Toyota Yaris

There was a girl in my dorm freshman year who organized her shoes alphabetically by mood. She majored in dead languages and responded to every single question with “no worries.” She once set the dorm microwave on fire by overcooking a ham-and-cheese Hot Pocket. Yes, that story is ridiculous and nonsensical … sort of like naming a car Yaris.

7. Kia Forte Koup
As writers, we’re particularly offended when companies take liberties with the English language in an effort to be cutesy — and this is no exception. We actually like this car! But Kia is asking us to overlook years of schooling and experience to accept their quirky spelling of coupe. It might require a few sessions with a therapist before we can get to that happy place.
6. Subaru B9 Tribeca
Here we’ve got a family crossover named after a fashionable neighborhood in lower Manhattan and … a World War II bomber? Consumers didn’t understand the B9 moniker either; that part of the name got the ax when Subaru redesigned the SUV for the 2008 model year.

5. Volkswagen Touareg
A few Volkswagens could’ve made this list, but the Touareg was easily the name that tripped up our American mouths the most. Early Touareg commercials in the U.S. even depicted people struggling to say the name. When an automaker has to spend precious time and ad dollars helping consumers learn to pronounce the car’s name — something is wrong.

4. Ford Probe
There are many borderline inappropriate jokes you could make about a 1990s sport compact named Probe, but we’re far too classy for that. Even if you don’t take into account the tasteless jokes, this is just a bad car name. There is nothing cool about a probe (the word, not the car). What thesaurus was Ford using where probe was synonymous with sleek and sporty?

3. Subaru Brat
Although Brat is technically an acronym — it stands for Bi-drive Recreational All-terrain Transporter — it’s a particularly unfortunate one. “Brat” is almost never used to describe something positively. A brat is not a calm, confident driver who knows what he wants and how to get it. A brat is busy throwing a hissy fit in the corner because his mom won’t let him borrow the car to go buy the new Styx album.

2. Isuzu VehiCROSS
Isuzu deserves a little credit for creating an attention-grabbing crossover before it was even a recognized vehicle segment, but the name practically beats consumers over the head with the idea (think SUV plus a cross-training sneaker). Add to that the unnecessary capitalization and the fact that VehiCROSS is a mouthful, and you have one bad name.

1. Ford Aspire
It’s pretty safe to say that many drivers’ dream cars fall under the category of sports car or luxury auto; few children hope to one day spend their commuting hours behind the wheel of a 63-horsepower subcompact hatchback. When Ford slapped the Aspire name on the back of this car, they were basically saying: “Yeah, even our car knows you wish you were driving something cooler.”

Well, there they are, hopefully this list won’t grow longer…

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With 2009 about to end, there’s a lot of Cars of the Year awards coming out of the woodwork. Although there are some organizations that stand out to provide a good quality choosing of the winner, and one of them is NADAguides. According to them the Car of the Year goes to the 2010 Kia Forte/Forte Koup. It won the August 2009 Car of the month and it’s won the whole year now.

“Our editorial team realized the moment we got behind the wheel of the Forte that it would be a top contender for our NADAguides.com Car of the Year, but it wasn’t until we extensively drove the sporty four-door sedan and the two-door coupe that it solidified our decision,” said Michael Caudill, NADAguides.com auto expert and spokesperson. “2009 marked many great new entries in the auto industry. With cars like the Ford Fusion Hybrid, Mercedes-Benz E350 and Nissan 370Z Roadster coming in closely behind the Kia Forte, it made our decision difficult, but when you add up the low price point, Best in Class features, and a 10-year/100,000-mile limited powertrain warranty, it made our decision to award the Forte much easier.”

As to why they chose it, they were simply blown away with its money saving and safety features.

“The Fuel Economy Package (available with the EX trim only) adds even more unique elements: electronic power steering, a smart alternator, low rolling resistance tires and aerodynamic improvements to achieve 27 city/36 hwy mpg. What does that ultimately mean for the driver? Fewer trips to the pump, and more money in your pocket!

The safety features on the Forte are evident not only with its 4 dual front, side and full-curtain airbags, but also with the 4 wheel anti-lock braking system and electronic stability control.”

Press Release

Kia Motors America (KMA) today announced that consumers in need of a new vehicle will be able to choose from a total of 12 eligible Kia models (85 percent of full lineup) that qualify for up to a $4,500 rebate. Under this new buyer incentive program consumers can purchase a new, more fuel efficient Kia vehicle when they trade-in a less fuel efficient car or truck of any eligible make or model.

National Highway Traffic Safety Administration (NHTSA) guidelines indicate that consumers may earn $4,500 with the purchase of a new car with an increase of 10-plus miles per gallon (mpg) or may earn $3,500 with an increase of four-plus mpg when they trade in a car or SUV with less than 18 mpg combined. For SUVs, five-plus mpg may earn $4,500 and two-plus mpg may earn $3,500. New passenger cars purchased under the program must get a minimum combined fuel economy of 22 mpg while new light-duty trucks or SUVs must get at least 18 mpg combined fuel economy to qualify.

In accordance with the NHTSA, retailers that are enrolled in the program will process transactions using program guidelines and apply appropriate credits at the time of purchase. The following details the official government criteria for trade-in rebates:

• Trade-in vehicles have been manufactured less than 25 years before the date of trade-in
• Trade-in vehicles must have a federal combined city/highway fuel economy of 18 mpg or less
• Eligible vehicles must be in driveable condition and have been continuously insured and registered to the same owner for at least one year
• Vouchers are not necessary; dealers will apply a credit at the time of the purchase

Press

Kia Motors America, Inc. today announced the 2009 Kia Sportage compact SUV topped the compact crossover SUV category in AutoPacific, Inc’s 2009 Ideal Vehicle Awards (IVA), closely following the AutoPacific Vehicle Satisfaction Award received earlier this year. The AutoPacific IVA awards are a quantitative measurement of how closely a vehicle matches an owner’s expectations.

“We take great pride in knowing our owners are satisfied with their vehicles and Sportage’s recognition as an ideal vehicle is a tremendous compliment,” said Michael Sprague, vice president of marketing, Kia Motors America (KMA). “This second AutoPacific award directly reflects the satisfaction of smart, discerning Sportage owners, and this type of consumer feedback validates Kia’s commitment to providing high levels of quality, style, safety and practicality in all of our vehicles.”

Sportage, noted for its passenger and cargo space as well as its off-road capabilities and impressive fuel economy, meets the needs of consumers looking for the total package at a significant value. Sportage offers an extensive list of standard safety and convenience features, including six airbags with full-length side curtain airbags, SIRIUS Satellite Radio with three months complimentary service(1) and USB and auxiliary input jacks, while the 2.0-liter engine delivers impressive fuel economy at 20 mpg (city) and 25 mpg (highway).

Press

Kia Motors America today rolls out the first all-new special edition for the Soul model line, the 2010 Denim Kia Soul, a unique iteration of the popular urban passenger vehicle that further emphasizes Soul’s cutting edge style and youthful, fun character. Matched with impressive fuel economy and safety features standard on all models, the special-edition Denim Soul provides consumers with even more personalization options.

“Denim Soul incorporates edginess and confidence,” said Michael Sprague, vice president of marketing, KMA. “It illustrates our commitment to fresh design, even on a vehicle that’s been in the marketplace only a few months, and it’s the first of more special editions to be offered in 2010 for the recently introduced Kia Soul.”

Exclusive to the Denim Soul is a unique denim exterior color, striking white side-view mirrors with matching white 18-inch alloy wheels, front fender turn signal indicator lights, a wing-type rear spoiler and a bold off-set white racing stripe completing the rally-inspired look.

The Denim Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof and fog lights all included for this special edition.

The special edition Denim Soul starts at $17,300 with a five-speed manual transmission, and $18,250 with an automatic.

Press