Hyundai aims to break down the barriers of owning a luxury car with the introduction of its all-new flagship, the 2011 Equus. Equus will compete with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience when it arrives at select Hyundai dealerships late this summer.

Equus broadens Hyundai’s lineup of premium vehicles and like Genesis, is built on Hyundai’s world-class rear-wheel-drive architecture. It is powered by the award-winning 4.6-liter Tau® V8. The Tau inside the Equus will produce an estimated 385 horsepower using premium fuel and 378 horsepower using regular fuel. With technology rivaling more expensive luxury sedans, Equus showcases features such as a lane departure warning system, electronic air suspension, smart cruise control and a Lexicon® audio system.

The Equus will launch with a starting price in the mid $50,000 range.

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After a couple of best cars awards list, I think it would be fair to look at the other extreme: the worst ones. Although it may not seem nice at first, it’s a way for the auto industry to look back and learn for their past mistakes to ensure that they don’t name a particular vehicle the wrong way. A good way to start would be Cars.com’s Worst Named Cars of All Time List.

After 30 years of looking back at the automobile industry, Cars.com presents the Worst Car Names of All Time!

10. The Entire Lincoln Lineup
Lincoln is a brand with a considerable history, and we know they know how to give cars strong iconic names such as Continental or Navigator. Somewhere around 2007, many of those easy-to-remember names went out the window, leaving consumers with a hodgepodge of names starting with “MK.” That’s a shame because Lincoln has a strong lineup right now. What’s the difference between the MKZ, MKX and MKS? Gimme a second to look it up because I honestly can’t remember which is which.

9. Hyundai Equus
The inclusion of the Equus might be premature considering it’s not even on sale yet, but this could be the push Hyundai needs to give the car a proper name before it’s released. Companies occasionally give Latin names to products to make them sound sophisticated or fancy, but Equus just makes us think of the Broadway play of the same name — most recently starring Daniel Radcliffe of Harry Potter fame — where a young man loves horses a little too much.

8. Toyota Yaris

There was a girl in my dorm freshman year who organized her shoes alphabetically by mood. She majored in dead languages and responded to every single question with “no worries.” She once set the dorm microwave on fire by overcooking a ham-and-cheese Hot Pocket. Yes, that story is ridiculous and nonsensical … sort of like naming a car Yaris.

7. Kia Forte Koup
As writers, we’re particularly offended when companies take liberties with the English language in an effort to be cutesy — and this is no exception. We actually like this car! But Kia is asking us to overlook years of schooling and experience to accept their quirky spelling of coupe. It might require a few sessions with a therapist before we can get to that happy place.
6. Subaru B9 Tribeca
Here we’ve got a family crossover named after a fashionable neighborhood in lower Manhattan and … a World War II bomber? Consumers didn’t understand the B9 moniker either; that part of the name got the ax when Subaru redesigned the SUV for the 2008 model year.

5. Volkswagen Touareg
A few Volkswagens could’ve made this list, but the Touareg was easily the name that tripped up our American mouths the most. Early Touareg commercials in the U.S. even depicted people struggling to say the name. When an automaker has to spend precious time and ad dollars helping consumers learn to pronounce the car’s name — something is wrong.

4. Ford Probe
There are many borderline inappropriate jokes you could make about a 1990s sport compact named Probe, but we’re far too classy for that. Even if you don’t take into account the tasteless jokes, this is just a bad car name. There is nothing cool about a probe (the word, not the car). What thesaurus was Ford using where probe was synonymous with sleek and sporty?

3. Subaru Brat
Although Brat is technically an acronym — it stands for Bi-drive Recreational All-terrain Transporter — it’s a particularly unfortunate one. “Brat” is almost never used to describe something positively. A brat is not a calm, confident driver who knows what he wants and how to get it. A brat is busy throwing a hissy fit in the corner because his mom won’t let him borrow the car to go buy the new Styx album.

2. Isuzu VehiCROSS
Isuzu deserves a little credit for creating an attention-grabbing crossover before it was even a recognized vehicle segment, but the name practically beats consumers over the head with the idea (think SUV plus a cross-training sneaker). Add to that the unnecessary capitalization and the fact that VehiCROSS is a mouthful, and you have one bad name.

1. Ford Aspire
It’s pretty safe to say that many drivers’ dream cars fall under the category of sports car or luxury auto; few children hope to one day spend their commuting hours behind the wheel of a 63-horsepower subcompact hatchback. When Ford slapped the Aspire name on the back of this car, they were basically saying: “Yeah, even our car knows you wish you were driving something cooler.”

Well, there they are, hopefully this list won’t grow longer…

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Enough with the car awards of the year, it’s time to look under the hood and check out which engines made it as the 10 Best for 2010. According to Ward’s 10 Best Engines, the winners are as follows:

This year’s winners and the applications tested:
2.0L TFSI Turbocharged DOHC I-4 (Audi A4)
3.0L TFSI Supercharged DOHC V-6 (Audi S4)
3.0L DOHC I-6 Turbodiesel (BMW 335d)
2.5L DOHC I-4 Hybrid (Ford Fusion Hybrid)
3.5L EcoBoost Turbocharged DOHC V-6 (Ford Taurus SHO)
2.4L Ecotec DOHC I-4 (Chevrolet Equinox)
4.6L Tau DOHC V-8 (Hyundai Genesis)
2.5L Turbocharged DOHC H-4 (Subaru Legacy 2.5GT)
1.8L DOHC I-4 Hybrid (Toyota Prius)
2.0L SOHC I-4 Turbodiesel (Volkswagen Jetta SportWagen TDI)

“This year’s list embodies how the industry is responding to demands for higher fuel economy and lower emissions without shortchanging performance,” Ward’s AutoWorld Editor-in-Chief Drew Winter said. “Auto makers are using innovative designs and advanced technology to boost horsepower and torque while downsizing engines and increasing efficiency.”

It’s a good thing that one of the criterias involved was the lower gas emissions. It just shows that engine makers do care about saving the environment. Now if they can only make engines this good that runs on ethanol. In the meantime, since the US economy’s going down the slippery slope, it’s great that they’ve also included the criteria regarding fuel economy. The last thing we need are engines that guzzle gas like there’s no tomorrow.

Here’s to hoping that next year’s best engine’s list will have engines that help save more on gas and produce lower (or better no) carbon emissions.

Press Release

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High School seniors across the country have long since moved their graduation tassels from right to left. And before they start buying mini-fridges and extra-long bedsheets for their dorm rooms, prospective undergraduates need an affordable, safe and mpg-friendly ride that will leave Mom and Dad stress-free during trips to and from school.

AutoWeek editors pick their list of top cars in which to send a kid off to college. The list includes:

• 2009 Hyundai Elantra Sedan
• 2009 Honda Civic
• 2009 Mitsubishi Lancer
• 2009 Ford Escape
• 2010 Toyota Prius Hybrid
• 2010 Kia Soul
• 2009 Dodge Caliber SE
• 2009 Ford Focus
• 2009 Chevrolet Cobalt Sedan
• Used cars will do the trick

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