Car Chute

29 Sep

just-auto Exclusively Reveals Subaru’s “go it Alone” Strategy on Hybrid Technology

Posted by: Live Update / Category: Uncategorized

just-auto Exclusively Reveals Subaru’s “go it Alone” Strategy on Hybrid Technology

PR Newswire — September 29, 2011

BROMSGROVE, England, September 29, 2011 /PRNewswire/ –

Sources at Subaru have told automotive business web site just-auto.com that the company has decided – contrary to expectations – not to buy-in Toyota’s full hybrid HSD system for future Subaru hybrid models, but to develop its own mild hybrid system instead.

The news is a big surprise as it had been widely expected that Subaru would benefit not only from Toyota’s manufacturing expertise but also its industry leading hybrids capability and production base for hybrid components.

Now, a Subaru executive – speaking anonymously to just-auto – has confirmed that the company will launch a hybrid model in Japan in 2013, as indicated in Subaru’s “Motion-V” strategic plan for 2011 to 2015.

However, Subaru’s upcoming hybrid will not utilise the Toyota Hybrid Synergy Drive (HSD) system mated to an existing Subaru boxer engine. Instead, Subaru’s stubbornly independent engineers have created a Honda-style mild hybrid, without the ability to run solely on electric power at low speeds.

It is likely that the Subaru hybrid model to be launched in Japan in 2013 will be a version of the Legacy D-segment four-door saloon. But Subaru of America had not yet decided which model should launch the hybrid in the US (which is the world’s largest hybrid market).

The full article is available on just-auto.com at: http://www.just-auto.com/news/subaru-swerves-toyota-hsd-and-opts-to-go-it-alone-on-hybrid-tech_id115094.aspx

Subject Codes: PC/t.110929045920249, PR/dest.Public, PT/lang.en, RE/United_Kingdom, IN/AUT, IN/TRN, IN/ALT, IN/TRT, IN/GRE, SU/TNM