OneCommand’s Customer Retention Technology Successful for Toyota
Posted by: Auto Buff / Category: Car News, Toyota
OneCommand today announced dramatic successes for Toyota Dealers who have been utilizing new program features developed by the Company specifically to meet the needs of dealers in the recession economy. With new car sales plummeting, the length of time consumers hold onto their vehicles at record highs, and service departments now responsible for 81% of operating profits, bringing customers back for service and retaining them for repurchasing is proving critical to dealership survival.
By providing partner dealers in the Toyota Best Practice program – such as 11-time Toyota President’s Award winner, Gateway Toyota and New Jersey’s Toyota of Vineland – with a more customizable program across the purchase and service life-cycle, OneCommand has been able to generate significant increases in service appointment setting and customer information collection at considerably lower marketing costs.
“OneCommand’s new recession enhancements have driven a 12% increase in our daily service appointments, a 20% reduction in our monthly advertising spend and the collection of an unprecedented over 60% of customer email addresses in our database – which is the most critical foundation to any marketing/retention campaign.”
OneCommand’s Recession Retention enhancements include new sequential marketing features; campaign customization based on regional, OEM or holiday/special events; channel customization, so customers receive through preferred communication such as email, voice, mobile or direct mail; and customized segmentation which enables dealers to target the optimal customers for the message and the optimal timing for its delivery.
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